First television advertising in Germany for the internationally renowned travel search engine in the United States In focus is the new holiday search Munich, 10th June 2013 (w & p) advertising startup in Germany: the travel search engine KAYAK from the United States presents itself today for the first time with TV spots in German television. Advertised the new holiday search is holiday. It allows the price comparison of package offers around 90 tour operators and individual flight and hotel offers users with just a few clicks. The commercial will be aired in the coming weeks and months, inter alia on Sat1, RTL, ProSieben, cable one, DMAX and N24. We are currently swoodoo known mainly to our flight search engine the brand enjoys high popularity in Germany. KAYAK use mainly frequent travelers who know the fire from the United States or with the KAYAK app search their travel and plan,”says Manuel Posch, Managing Director Germany, Austria, Switzerland at the KAYAK Europe GmbH.
now we are launching the brand advertising for KAYAK and thus establish a strong new Travel brand in the German market. “In the first step, the focus is on our new holiday search it offers completely new possibilities of price comparison travel.” The artwork of the campaign was at the New York agency Barton F. Graf 9000, which realized the holiday search topic in the form of a comic spots. The focus is a sailboat that is swallowed in the face of the difficult search for a cheap holiday offer almost by a monster. The solution offers the new holiday search by KAYAK in the spot. Graphically, the statement is supported by a holiday motif with sunset and cocktail glass, as well as the choice of colour orange and yellow. The holiday search by KAYAK in holiday crawl offers from around 90 tour operators, as well as ten travel portals and compares it with the separate hotel and flight prices by 100 hotel, as well as 700 carriers.