South American

Strategic alliances with foreign firms. SMEs have greater significance as indirect exporters that as direct, individual or associated exporters. Taking advantage of integration programmes, is the FTAA or any other agreement, in the use of strategies for the identification and exploitation of niche marked. Be able to incorporate as outsourcing strengths: the creation of agreements that strengthen the commercialization among South American countries is changing the conditions in which they operate SMEs in member countries and associated, since they open up new opportunities and at the same time new challenges for SMEs, and in many cases the new scenario puts them low pressure making them stronger to be developed of world class. SMEs have more immediate access to foreign markets through Mercosur. Export before, meant primarily aimed at third overseas markets, given that Latin American markets were fairly disconnected between them. Now, companies can export their products to markets that are literally at your fingertips.

Marketing as the above-mentioned agreements make a more attractive market, so you can expect an increasing flow of direct foreign investment that allows them to internationalise through strategic alliances with established firms. There are new opportunities to develop innovative approaches to industrial and technological policy. Trade intra-MERCOSUR grows dramatically what introduces new scenarios. New trade openings with Russia, China, emerging markets threats: policies for the development of SMEs must overcome major obstacles such as: lack of legislation. Lack of sufficient infrastructure and promotion. Lack of training tools tailored to your needs. Lack of technology quality and productivity training and development of human resources at all levels.

Conclusions the international marketing that today manifests itself in the current scenarios presented great opportunities if you prepare to do this, more so when new openings have occurred in the Venezuelan case of venture, more if an integrated provision of government programs, with companies and universities to strengthen SMEs and provide them with the necessary support to integrate in new businesses that start with conventions, alliances that the country has already begun. This adds consider what gives us Ignacio Gomez, that we knew that to conduct international business should transform macroeconomic information (referring to the country’s economy) and microeconomic (referring to the economy of enterprises) in business opportunities. ES a dynamic and permanent collection of data and basic information, analysis and transformation process. Necessary intelligence to make decisions on two levels: 1 – strategic to select geographic markets and follow-ups to attack and 2 – on the tactician to determine how to compete in a specific industry and how to reach communities. The most important role that fits him to the planner of international business is designing a research tailored to the project in development so that you reduce the risk and allow conceive an effective PNI. * Sources contributions of program management of the quality and productivity of Faces UC markets Chair. environment-empresarial.com. camora.