The Benefits

Competition in many consumer markets confidently moved into the areas of emotional perceptions offered to consumers. Consumer basket ‘hedonistic’ and ‘ascetic’ differ significantly from each other. Ascetics live on the principles of reasonable sufficiency, buying only the functions of the goods and does not guided by its vintage and emotional components. The essence and meaning of consumption are only necessary for the life of saturation. Ascetics shun pleasure, because they are contrary to their position in life. The philosophy of asceticism is self-sacrifice, limiting the benefits that can spoil the character. Accordingly, the goods for ascetics denied Most suppliers, emotional, vintage shells. Their food is simple, their clothes are modest and understated, muted colors, music, sadly.

The chief law asceticism – the severity to themselves – eliminating any unreasonable excess, and any kitsch pathos. Approximately the sound requirements for goods ascetics. Hedonists, in contrast, consume voraciously, bright, no skimping. Their lifestyle is based on the ideology of ‘get pleasure from each moment. ” A passion for pleasure is often a them in good stead, citing professional and career development, entrepreneurship and business energy – everything that can provide the material basis of pleasure and comfort. Of course, hedonist be expensive, much austerity advantageous to the budgetary point of view.

That’s why hedonism as a lifestyle more typical of the upper groups of the social hierarchy – the elites. In goods hedonists see first of all something that can give pleasure, and already after – its functional components. They are not fascinated that can cause emotional ‘vibration’, that he could not impress and be remembered.